Description
The Department of Public Relations and Advertising is one of the most numerous and diverse departments of the College of Information in terms of sciences and fields that students can study at the undergraduate and postgraduate levels, such as public relations, organizational communication, crisis management, image, reputation and identity management, social marketing, marketing communications and advertising, and international media. , Internet, communication technology and other branches fall under each of these areas, which highlights the richness of scientific knowledge provided by the department to its students through a distinguished elite of faculty members and their assistants.
The department realizes that there are many obstacles and competition challenges facing it, so it seeks during the coming years to maintain its position and leadership in the fields of education, scientific research and community service, while developing the services it provides to its students in the technical and training fields inside and outside the college to qualify them to meet the requirements of the labor market. .
The Bachelor's Program in Public Relations and Advertising qualifies thestudent to obtain a Bachelor's degree through several courses that have been carefully developed to cover the various aspects of this specialization.The program extends over 8 semesters during which the student studies 129 academic units, including 10 general units, 113 compulsory units in his specialization, and 2 units in addition to a graduation project in his field of specialization.
Objectives
By the end of the student’s study of the Public Relations Department program, graduates will be able to:
- Understanding the nature of public relations work, its objectives, functions, the scientific basis for its practice, and the factors that affected its development.
- Understanding the nature of advertising work, its various fields, and the factors influencing it.
- Analyzing public opinion and the opinions of the different audiences that deal with public relations agencies and that are exposed to advertising in its various means.
Acquiring the skill of working in the areas of public relations, advertising, and how to manage media for local, international and organizational crises.
Practical application of the ethics of public relations, advertising, and the rules of international media.
Ability to identify public relations and international media audiences.
The ability to prepare public relations programs and campaigns, as well as advertising, communication and international campaigns.
Outcomes
- Education by preparing a group of students and researchers who are familiar with scientific and practical knowledge and skills in the fields of public relations, advertising, and others.
- Scientific research through holding conferences and preparing research and scientific theses keeping pace with the latest global developments in research in the field of communication
- Serving the community by studying its problems and challenges and providing solutions and proposals to address them.
Certificate Rewarded
Bachelor's degree in Communication, majoring in Public Relations and Advertising.
Entry Reuirements
The scientific council of the college determines the number of students who can be accepted according to the capabilities of the college at the beginning of each semester, based on the report submitted to the scientific council by the head of the study and examinations office for the previous semester.
(1) Those who are accepted to study in the departments of the college to obtain a specialized license certificate (bachelor) in addition to the general conditions stipulated in the regulations of study, examinations and discipline in universities and institutions of higher education, are required to:
1. To have obtained a high school diploma with an average of no less than (65%) sixty-five percent of the total marks in all departments, provided that the prescribed entrance exams are taken.
2. He should be able to pursue studies in his desired major.
3. Performing admission exams according to the privacy of the scientific departments.
4. Students of other non-Libyan nationalities are accepted at their own expense in accordance with what is stipulated in the regulations of study, examinations and discipline, and that the applicant fulfills the other admission conditions, that he resides in habitual residence throughout the period of study, and that he pays the prescribed tuition fees in accordance with the regulations and systems in force in universities, Without prejudice to the rules of reciprocity stipulated in the signed agreements, the student must pass the entrance exam.
6. The various scientific departments of the college determine at the beginning of each semester specialized committees to conduct entrance exams, provided that their members are not less than three members of the teaching staff. The exams are written, oral and practical. The dates of the admission exams are determined by the college registrar’s office and by issuing a decision from the college dean.
7. The college may, after the approval of the concerned department, accept transfer students from other recognized universities, within the limits of the capabilities available to the departments, according to the following conditions:
a. The student should not have been dismissed from the university from which he was transferred for academic or disciplinary reasons.
B. The student wishing to transfer must submit the required documents approved by the competent authorities, provided that they contain the courses he has previously studied, and the vocabulary of these courses at least one month before the start of the semester.
T. The authority to accept some or all of the general courses and specialized courses that the student has previously studied is for the college and the concerned department, provided that the courses equivalent to the student do not exceed half of the courses required for graduation in the concerned department.
w. The transfer student is required to study the courses that were not accepted according to the academic program proposed by the concerned department.
c. The student's general average in his university studies in the college from which he is transferring must not be less than 50%, taking into account the conditions stipulated in Articles Six and Seven.
h. The student's GPA is calculated upon graduation based on the number of units and courses completed in the college.
x. A specialized committee is formed in each department to equalize the academic courses of the transferred students, and it has to broadcast these applications within no more than two weeks from the date of their referral to the concerned department, and the student is not considered an actual transfer unless all the required procedures are completed.
Study Plan
The Bachelor in Public Relations and Advertising prepares students to qualify for Bachelor in Public Relations and Advertising. The student studies several subjects which have been carefully chosen in this major to cover its different aspects.
It comprises 8 Semesters of study, in which the student will study a total of 129 units, which include 10 units of general subjects, and 113 major units, 2 of elective units. In addition to a final project in the student's major.
Study plan for this program is shown below:
1st Semester
| Code | Title | Credits | Course Type | Prerequisite |
|---|
| GS121 | 02 | University requirement | + |
| GS122 | Psychology | 02 | University requirement | + |
| GS123 | 02 | University requirement | + |
| MED123 | Introduction to Communication | 03 | General | + |
| MED121 | Public Opinion | 02 | General | + |
| MED122 | Libyan Media | 02 | General | + |
2nd Semester
| Code | Title | Credits | Course Type | Prerequisite |
|---|
| MED233 | Introduction to Journalism | 03 | General | + |
| MED232 | PR & Advertising | 03 | General | + |
| MED234 | Introduction to TV & Radio | 03 | General | + |
| MED225 | Media Sociology | 02 | General | + |
| MED124 | political systems | 02 | General | + |
| GS225 | Islamic Culture | 02 | University requirement | + |
| GS224 | 02 | University requirement | + |
3rd Semester
| Code | Title | Credits | Course Type | Prerequisite |
|---|
| PR203 | Basics of Ads and its agencies | 03 | Compulsory | + |
The course includes several topics that explain the concept of advertising and advertising agencies and related concepts, the most important goals and functions of advertising agencies, the elements of success in managing the agency in organizations, modern trends in advertising, and the formation of a mental image and a good reputation for business organizations.
| PR202 | Ceremonies and Protocl | 02 | Compulsory | + |
The Decrees and Protocols course deals with modern scientific concepts in the administration of ceremonies and the arts of etiquette. It presents a background | historical document on the emergence of the protocol and its development across civilizations, as well as concepts and terminology related to protocols and the Vienna Convention on Diplomatic Relations from 1961 AD - 1963 AD, and protocols and decrees at the level of relations | International, the concept of etiquette and its most important factors, the difference between etiquette and ceremonies, communication arts in etiquette and ceremonies, traditional and modern trends in etiquette and ceremonies, body language arts in etiquette and ceremonies, arts and etiquette using electronic means of communication, etiquette and ceremonies of reception and acquaintance, literature and art of dealing with people with special needs, etiquette, attractiveness of women Responsibilities and tasks of workers in the field of protocol, social party ceremonies, wedding etiquette
| MED237 | Principles of photography | 03 | General | + |
| PR201 | basics of PR | 03 | Compulsory | + |
The course includes several topics that explain the foundations of public relations and related concepts, the most important goals and foundations of public relations and its functions, the elements of success in managing public relations in business organizations and the important role it plays in shaping and managing public opinion. The course also explains public relations research and recent trends in public relations management. And the formation of a mental image and a good reputation for business organizations and how to manage the relationship with customers as one of the important directions in the management of public relations.
| PR305 | Design of publications I | 03 | Compulsory | + |
The course includes a theoretical and practical study of print design, its technical and visual foundations, the importance of image and typography, the implementation and production of publications, the role of the designer in the design, implementation and production of newspapers, magazines, catalogs, books, encyclopedias, and cover design.
| MED220 | Media Terms | 02 | General | + |
| MED231 | computer software | 03 | General | + |
| PR204 | Secretarial Science | 03 | Compulsory | + |
This course aims to develop students’ skills in the field of secretarial and office management, and provide them with the ability to deal with data and information necessary for decision makers, as well as the skills necessary to carry out classification, coding, and preservation of papers and documents, in addition to developing their skills to deal with communications in all its forms, and organizing interviews.
| PR306 | Public Relations Programs | 03 | Compulsory | + |
This course aims to clarify the importance of public relations and the factors of its emergence, and to introduce the student to this concept, its mechanism of action, and its relationship to some other concepts, especially with regard to media and job satisfaction. It also aims to introduce students to how to organize public relations and the organizational structures of its departments, in addition to the methods affecting the job performance of these departments.
4th Semester
| Code | Title | Credits | Course Type | Prerequisite |
|---|
| MED331 | Motion photography | 03 | General | + |
| PR309 | Print design II | 03 | Compulsory | + |
The course includes a theoretical and practical study of print production, its technical and visual foundations, the importance of image and typography, the implementation and production of publications, the role of the designer in designing, implementing and producing newspapers, magazines, catalogs, books, encyclopedias, and cover design. The focus is on advanced and luxurious artistic treatments through the design and production of a number of publications in an innovative manner.
| MED228 | Communication Theories | 02 | General | + |
| PR308 | PR Writing I | 03 | Compulsory | + |
This course allows the student to apply the theoretical foundations and rules of writing for public relations to develop, edit and formulate media messages that are used to achieve the goals of various public relations programs and campaigns. In this course, the student learns various forms and patterns of persuasive communication directed to the public relations public | and strategy. These formats include press news releases, radio and television sermons Words, notes and reports - Public Relations announcements (press, television) Editing flyers, pamphlets and posters Editing audio and visual materials - Editing electronic materials Introducing the student to the patterns and forms of media messages used by public relations to communicate and strengthen the relationship with different audiences, and providing the student with the characteristics of different messages and the basis for writing them and how to use them Within the strategy of public relations, public relations research, the rules of writing for public relations on the Internet, how to promote electronic newsletters using new media and how to write media to cover conferences, seminars and exhibitions, research writing for public relations in addition to teaching the student critical analysis to evaluate these messages to serve the objectives Public relations.
| MED320 | Management of media institutions | 02 | General | + |
| PR207 | Mental image | 02 | Compulsory | + |
The course includes several topics that explain the concept of the mental image, the concepts associated with it, its most important objectives, the role of the mental image in managing public relations in business organizations, an attempt to improve this image, and the important role that the mental image plays in shaping public opinion.
5th Semester
| Code | Title | Credits | Course Type | Prerequisite |
|---|
| PR212 | Marketing Communications | 03 | Compulsory | + |
Introducing marketing, its concepts and objectives, the concept of marketing management and caring for the customerMarketing diversity, types of markets and their divisionsThe nature and importance of the marketing environmentMarketing mix strategies and their nature- The nature and concept of price and pricingIntegrated marketing communications mix
| PR211 | Public Relations managementt | 03 | Compulsory | + |
This course aims to clarify the importance of public relations and the factors of its emergence, and to introduce the student to this concept, its mechanism of action, and its relationship to some other concepts, especially with regard to media and job satisfaction. It also aims to introduce students to how to organize public relations and the organizational structures of its departments, in addition to the methods affecting the job performance of these departments.
| PR313 | PR Writing II | 03 | Compulsory | + |
This course allows the student to apply the theoretical foundations and rules of writing for public relations to develop, edit and formulate media messages that are used to achieve the goals of various public relations programs and campaigns. In this course, the student learns various forms and patterns of persuasive communication directed to the public relations public | and strategy. These formats include press news releases, radio and television sermons Words, notes and reports - Public Relations announcements (press, television) Editing flyers, pamphlets and posters Editing audio and visual materials - Editing electronic materials Introducing the student to the patterns and forms of media messages used by public relations to communicate and strengthen the relationship with different audiences, and providing the student with the characteristics of different messages and the basis for writing them and how to use them Within the strategy of public relations, public relations research, the rules of writing for public relations on the Internet, how to promote electronic newsletters using new media and how to write media to cover conferences, seminars and exhibitions, research writing for public relations in addition to teaching the student critical analysis to evaluate these messages to serve the objectives Public relations.
| MED325 | Media legislation and ethics | 02 | General | + |
| PR320 | Advertsing Compains | 03 | Compulsory | + |
The course aims to explain the concept of a public relations campaign and to identify the difference between it and media campaigns by clarifying its types, whether planned campaigns or surprise campaigns. It also helps the student to plan these campaigns, how to organize them, manage them, and then evaluate them.
| MED322 | Media and development | 02 | General | + |
| CL326M | Scientific research methods | 02 | General | + |
6th Semester
| Code | Title | Credits | Course Type | Prerequisite |
|---|
| PR321 | Political and social marketing | 03 | Compulsory | + |
| PR416 | Public Relations and Crisis Management | 03 | Compulsory | + |
| CL427M | Aesthetics and criticism | 02 | General | + |
| PR215 | Organizational Communication | 02 | Compulsory | + |
| MED330 | International Media | 02 | General | + |
| MED329 | Descriptive statistics | 02 | General | + |
| MED324 | Media and persuasion | 02 | General | + |
7th Semester
| Code | Title | Credits | Course Type | Prerequisite |
|---|
| MED423 | Media research | 02 | General | + |
| MED422 | Issues and dialogue | 02 | General | + |
| MED421 | Media economics | 02 | General | + |
| PR417 | International Public Relations | 03 | Compulsory | + |
| PR418 | Interpersonal communication skills | 03 | Compulsory | + |
8th Semester
| Code | Title | Credits | Course Type | Prerequisite |
|---|
| CL499M | Graduation Project | 03 | General | + |
| CL498M | Optional Subject | 03 | Elective | + |
| PR450 | Applications in public relations | 03 | Compulsory | + |
The course includes several topics that explain the concept of public relations and related concepts, the most important goals and functions of public relations, the elements of success in managing public relations in business organizations and the important role it plays in shaping and managing public opinion. The course also explains public relations research and recent trends in public relations management.